Search Engine Optimization is a considerable part of what I accomplish every day. It is a large part of what I do daily. I have been involved in search result optimization from prior to that date when Stanford university did the Now famous deal with the two gentlemen that created Google.
A bit of search engine optimization history, during the early times of Altavista and OpenText was when seo was created. And that’s when I made incredible amounts of 7 figure money for several very specific industries.
Seo has always been about getting your site as high in the search results as possible
Is the most important thing the quantity of visitors that arrive ? That is an interesting question to ponder.
If you have a business in which the number of visitors is not the only significant factor, but visitors that purchase are then any position on page one of the major search engines serps is going to potentially bring you some small measure of success.
If you are on page one but in position number 10 then your traffic is truly a trickle compared to what web properties in the number 1, 2 or 3 positions in the serps are getting for your chosen keywords.
If a hundred visitors daily use a specific search term, and your web property is in position 7 Through 10, you may be entirely lucky to get just three of those potential customers. Don’t ever think that human researchers evenly click on the top 10 positions. Natives to Mars might but not us variable humans. Positions 5 though 10 may get a total of just 12 visitors while position 3 all on its own gets 6 visitors, and the highly sought after positions of one and two may together receive twenty five to thirty.
Some of you would be scratching your heads and saying Trevor, go back to public school because your math doesn’t add up to 100. Most Correct, you would be, but you can stop laughing because of the 100 visitors that arrive at that search result page, more than a few will click on the paid ads at the top and right and perhaps more than 50% will simply try another search term or phrase.
Isn’t this exactly what you might do?
Getting people to click to actually click on your ad in the natural or organic search engine results is another art form entirely. A description such as “The ultimate cure for breast cancer …” will obviously get far more clicks than a droll description like “Information on breast cancer…”
The goal however isn’t just about just getting into the top 10 search result positions on the search engines, its more importantly about getting your would-be buyer to take action ( on your highly enticing listing in the search results ).
So, if folks won’t voluntarily link back to your web property using your most wanted keyword phrases what can you do? The answer, is not so simple, but in a way it is, though it may require thousands of hours of online networking with your peers type of work, you must find a way to get it done yourself.
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